//Intrepid introduces new ‘impact initiatives’

Intrepid introduces new ‘impact initiatives’

The B Corp certified tour operator has introduced 22 new ‘impact initiatives’ within its 2022 tours, in 16 countries.

Intrepid Travel is increasing its responsible tourism offerings by featuring new activities, like meals at local establishments supporting marginalised groups or immersive tours preserving Indigenous legacies, that have a positive impact on communities.

The 22 new ‘impact initiatives’ are defined as activities that directly support environmental or wildlife conservation, preserve Indigenous culture or support marginalised social groups.

“The tourism industry is it at a pivotal moment with the gradual resumption of travel. Businesses such as ours have an exciting opportunity, not to mention a responsibility, to find more ways to contribute in a positive way to the places and people we visit,” said Erica Kritikides, senior product manager at Intrepid Travel.

“Intrepid’s sustainable, experience-rich style of travel allows people of all nationalities and backgrounds to connect through immersive, hands-on experiences. Being more intentional with the experiences we offer our travellers allows us to collectively make a greater positive impact in our shared world.”

A new 2022 Travel Trends Report from Expedia shows that consumers increasingly want their trips to have a positive impact. Booking.com’s 2021 Sustainable Travel Report revealed that 84 per cent of travellers believe that increasing cultural understanding and preserving of cultural heritage is crucial, while 69 per cent will actively avoid popular destinations and attractions to combat over-tourism and ensure that their tourism is beneficial to the local community.

The impact initiatives include carbon neutral whale watching in Iceland, cakes at a generation-bridging cafe in Vienna and making paper flowers at an organisation for the local deaf and mute community in Hue, Vietnam.