//G Adventures releases 2022 travel trends report

G Adventures releases 2022 travel trends report

The 2022 travel trends report shows that while there is still uncertainty in terms of changing travel requirements, travellers have changed over the past two years.

G Adventures has identified the top 10 trends for travelling in 2022, with insights into how people want to travel and where they want to go. Overall, the research shows that the pandemic has produced a more conscious traveller, and an opportunity for tour operators to make positive changes.

“The pandemic has woken travellers up and given them a chance to reflect on how they were travelling before,” said Bruce Poon Tip, founder of G Adventures.

“The data tells us they have become more purposeful and intentional about how and why they are travelling, where they are going, and are recognizing the positive impact travel can have on local communities when they make decisions wisely.

“These trends point towards a seismic shift in travellers’ habits. It only takes a small amount of people to make a huge change and people are finally seeing how smart travel choices can not only make a huge difference to local people, but also deliver a richer travel experience.”

G Adventures’ top 10 predictions for 2022 travel are:

  1. Community tourism

According to G Adventures’ panel research, 33 per cent of UK respondents say they will place more focus on travelling responsibly in 2022. Travellers are looking for adventures that support community tourism, in line with the increased interest in supporting local businesses during the pandemic.

  1. Supporting local people

The most important factor for people when they travel is that their money benefits local people, at 68 per cent for UK respondents. This is due to the impact of the pandemic on countries that rely on tourism for their economic survival. It’s considered more important than minimising carbon footprints and / or reducing plastics consumption (both at 15 per cent).

  1. ‘Workations’

As the world shifted to remote working, office life changed forever and ‘workations’ have hit the mainstream. 24 per cent of UK respondents to G Adventures’ survey said they were able to ‘work from anywhere’ – with that number rising to 46 per cent for those aged 18-34. 33 per cent of people plan to combine work with travel in future, up from 16 per cent in December 2020.

  1. Hostels will make a comeback

The need for social connection among younger travellers is stronger than ever, with 64 per cent of UK respondents aged 18-34 saying they were likely to try a hostel experience following the pandemic. Of those, 50 per cent said that meeting people to socialise with is the most important factor when selecting a hostel.

  1. Travellers want to disconnect from their devices

After too much screen time during lockdowns, travellers are now keen to disconnect from the online world while on holiday. 53 per cent of UK respondents want to take time out from their devices and social media, with 32 per cent saying socialising and meeting new people is their top wellbeing priority when booking a holiday.

  1. Travellers will spend more

Staying in has spurred a savings boom. 17 per cent of travel-starved UK respondents said they had increased their travel budget for their next international holiday.

  1. The staycation is over

The domestic holiday appeal has worn off, with only 18 per cent of respondents preferring to stay closer to home rather than head further afield on their next holiday. 30 per cent said they were less likely to take a ‘staycation’ in 2022.

  1. Travellers want active holidays

69 per cent of those surveyed in the UK want to be physically active on their next holiday.

  1. Travellers are prioritizing their wellbeing and mental health

An overwhelming 94 per cent of UK travellers said that travel is important to their wellbeing and mental health.

  1. Revenge travel is out

Although the term ‘revenge travel’ – the urge to travel to make up for lost time in lockdown – gained popularity over the course of the pandemic, reconnection travel is the top reason for UK-based travellers, at 45 per cent.

For more information on G Adventures and itinerary ideas, please visit www.gadventures.com.