//ABTA launches new Travel Trends Conference
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ABTA launches new Travel Trends Conference

The hybrid Travel Trends Conference is designed to support travel businesses by providing insight on the latest industry trends.

ABTA – The Travel Association is launching a new hybrid Travel Trends Conference, scheduled to take place on November 24.

The conference will provide insight on the latest travel industry trends, popular destinations, customer feeling and marketing strategies as travel returns.

Designed to support the continued recovery of travel businesses, the full-day event will take a hybrid format. Participants can either register for the in-person conference, which will be held at Google’s offices in central London, or join the virtual event. This will feature a live stream of the sessions and an opportunity to interact via a custom platform.

The results of new research from ABTA will be revealed, covering travel trends for 2022 and insight from industry experts on areas of travel such as luxury, over-50s, youth and cruise. There will also be segments on new technology developments and digital trends.

Speakers already announced include leaders from GWI, Kuoni, Cosmos Tours, Carrier, Black Tomato, G Adventures and Byway Travel, with more to be confirmed.

They will discuss how the pandemic has changed consumer behaviour, covering shifts in holiday habits and buying behaviour. There will also be a case study on how a company in another sector – Starling Bank – is successfully adapting to these changes.

“Devised to help travel businesses keep their fingers on the pulse and adapt to a constantly changing landscape, ABTA’s Travel Trends conference includes both expert advice and industry examples to showcase how businesses can capitalise on new opportunities and continue to build consumer trust,” said Graeme Buck, ABTA Director of Communications and moderator for the event.

Fees for ABTA members and partners are £175 for in-person and £125 for virtual attendance. Non-member fees are £225 for in-person and £175 for virtual attendance Register for a place here and check out the event programme.