//Membership boost for Advantage Travel

Membership boost for Advantage Travel

The consortium of travel agents has seen a 40 per cent rise in membership enquiries

The Advantage Travel Partnership has reported a 40 per cent increase in membership enquiries year-on-year.

Britain’s largest consortium of travel agents has seen particular growth in conversions of Advantage Managed Services (AMS) and homeworking members.

The group has given agents extra support during the Covid-19 crisis by increasing communication with members, and providing webinars on issues such as refunds and re-openings.

It has also lobbied government, and given a voice to travel agents via the media on hot topics such as furlough, the traffic light system and testing requirements.

In addition to an increase in members in the UK, the organisation has welcomed two new members from Australia into its international network WIN.

The Bay Travel Group and FBI Travel bring the total number of global members to 91 with representation across 82 countries.

New Advantage member Natasha Mouscos said: “We recently joined Advantage and we have found that all the team have been very supportive; we are already seeing the commercial benefits to joining and the security of operating within a consortium is great for us.”

Kelly Cookes, leisure director, Advantage Travel Partnership said: “We are especially seeing an increase in enquiries and subsequent conversions of AMS members. Our AMS product is unique in the marketplace with all customer monies protected in trust and a franchise ATOL option.”

She added: “Our trust facility provides an additional level of security not only for our members but also for customers. This has been an incredibly tough year and throughout we have tried to adapt our services to best support our members and hopefully get them through the tough times and into a period of recovery.”