//Black Tomato launches kids’ story collection

Black Tomato launches kids’ story collection

Treasure Island and Alice in Wonderland provide inspiration

Black Tomato has unveiled a new collection of immersive itineraries inspired by beloved children’s stories, set in destinations that form the backdrop to the tales. 

TheTake me on a Story collection, which begins with five itineraries, spans from Oxfordshire to Iceland. Each journey includes a photographer to capture a moment of a client’s choosing.

Black Tomato said it was witnessing a huge appetite for multi-generational travel among clients, with a 70 per cent increase in bookings over the past two months and a 55 per cent increase in average spend per family.

Tom Marchant, co-founder, Black Tomato, said: “We cast our eyes to the enchanting world of classic children’s literature to stir creativity, instil enticing learning opportunities and capture the imagination of children of all ages by harnessing the transformative nature of travel. After the hardships of last year, being able to transport both children and adults into these rich, whimsical worlds feels like the ultimate joyful way to reconnect with family and welcome back the magic of travel.

“As a father myself and following the journeys of many clients that have grown with us over the years, it’s a personal delight to see these stories come to life. This is a collection we will continue to grow by inviting clients to shape our offerings with their favourite books that can inspire their family travels. We believe these trips will not only provide an engaging, experiential platform for education, but importantly inspire wanderlust and excitement, in the build-up to travel.”  

The first tours are: Take me on a Story to Oxfordshire: A trip inspired by Alice’s Adventures in Wonderland; Take me on Story to Alaska: A trip inspired by Call of the Wild; Take me on a Story to Morocco: A trip inspired by Arabian Nights; Take me on Story to Iceland: A trip inspired by Journey to the Centre of the Earth; Take me on Story to the British Virgin Islands: A trip inspired by Treasure Island. 

See more here.