G Adventures has launched a month-long ‘Active’ travel campaign to help agents cater to the shift in demand towards active travel.
A recent survey by G Adventures showed that 28 per cent of British travellers plan to take an active trip as part of their next international holiday, with 12 per cent saying they would take a more active break and 27 per cent saying they’re more likely to try a new style of holiday than before the Covid-19 pandemic.
The campaign offers a 15 per cent discount on ‘Active’ tours, as well as training, webinars and four trip giveaways for agents throughout this month.
The weekly webinars will focus on educating agents on the best active experiences by region. Each week, agents attending the webinar will earn an entry to win a spot on one of G Adventures’ European adventures, including river cruising in Burgundy, hiking the Corfu Trail and sailing the Croatian coastline. Other methods of prize-draw entry can be found on the Agents of Change Facebook page.
To register for the webinars, follow the links below:
- Wednesday 3 March, 2021, 11am: Active Europe – Arctic and Atlantic Islands
- Wednesday 10 March 2021, 11am: Active World – The Best treks outside Europe
- Wednesday 17 March, 2021, 11am: Active Europe – Mainland and Eastern Med
- Wednesday 24 March, 2021: Active Europe – Mediterranean Islands
Helping agents to encourage travellers to book now for travel later, 15 per cent discount on ‘Active’ tours applies to bookings made before March 31, 2021 and departing up to June 30, 2022. The sale includes the new collection of Active Europe tours, as well as hiking and trekking trips further afield, from South America to Africa.