//ABTA launches second part of Travel with Confidence campaign

ABTA launches second part of Travel with Confidence campaign

Social media videos will feature ABTA Members

The second stage of ABTA’s turn-of-year campaign has launched today, featuring ABTA Members’ videos on social media.

The campaign, entitled Travel with Confidence, features retail travel agents, homeworkers and tour operators talking about the “support, expertise and protection that comes from booking with an ABTA Member”.

The videos will be on Facebook and Instagram until the end of February. There are also six-second videos by ABTA which show the benefits, added value and peace of mind that ABTA Members offer their customers – these videos will be on Facebook, Instagram, YouTube and Twitter.

The social media videos represent the second stage of the Travel with Confidence campaign, the first being radio adverts on Capital and Heart which launched in December.

ABTA has also launched a consumer competition. Using the hashtag #MakeMoreMemories, consumers are encouraged to comment on ABTA’s social media posts on Twitter, Facebook, and Instagram with details of where they are planning to book a holiday to in 2021 to be in with a chance to win a pair of Apple Airpod Pros.

Graeme Buck, director of communications at ABTA, said: “After a tough 2020, many people are really looking forward to taking a break. Those thinking about their holiday plans for the year ahead will be keen to turn to travel professionals they can trust to help them find the best holiday for them.

“We wanted to invite our fantastic Members to explain in their own words why their personal service, incredible breadth of knowledge, and tireless support means their customers return to them each year to book their holidays.

“We’ll be reminding the public that they can book with confidence when they see the ABTA logo, knowing that they will have access to the support and expertise provided by ABTA Members.”

For more information about the campaign, please visit www.abta.com/travelwithconfidence

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.