//Kuoni to launch Get Carried Away campaign

Kuoni to launch Get Carried Away campaign

Turn of year campaign to begin on January 4

Kuoni has launched its new turn of year marketing campaign with a ‘Get Carried Away’ message.

The campaign is designed to build confidence and get people excited about planning a holiday – and a bid to build sales for 2021.

Derek Jones, CEO,  said the campaign represented a change for Kuoni and offered an upbeat message after what had been a bad year for many.

The 40 second “get carried away” film will launch on January 4, 2021 and run across Sky, ITV, Channel 4 and Amazon Video.

In addition Kuoni is also running adverts in The Times, Sunday Times, The Daily Telegraph, Sunday Telegraph and Mail on Sunday.

Dean Harvey, Kuoni marketing director, said: “There has been a massive increase in people viewing video on demand throughout 2020 on channels like Amazon and catch-up on ITV and Sky and that’s set to continue into January, so we’re investing in a much bigger style than we ever have done before in those channels.

“The whole campaign has a consistent message, look and feel with the Get Carried Away creative theme throughout. It’s new, fresh and reflective of the times. It is also flexible, so we can dial it up or down, depending on demand and the travel landscape as we head into January.

“There are still so many restrictions on travel, we know that flexibility and trust is going to be important to people so we’ve extended our market-leading Flex + offer into the New Year and we’re playing up our Recommended Provider status from Which?

“We’re putting significant investment behind this at a time when we believe people will be desperate to look ahead and have something to look forward to.”

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Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.