//G Adventures launches tours to ‘rethink’ mass tourism

G Adventures launches tours to ‘rethink’ mass tourism

Ibiza, Crete and Corfu part of new collection

G Adventures has launched seven new tours to some of Europe’s most popular destinations, with the company encouraging agents to consider what’s on offer beyond mass market offerings.

The new tours cover Ibiza, Corfu, the Azores and Crete – albeit to lesser known areas within those destinations.

Brian Young, managing director EMEA, G Adventures said that the new collection presented an opportunity for agents to educate travellers about what else is on offer and drive repeat and new business for 2021.

“We’re bringing together some of Europe’s most loved destinations, which have traditionally been popular for package breaks, cruising or nightlife, and are offering travellers the opportunity to see a completely different side to their favourite holiday spot. These are mass-market destinations that agents know inside out, and there’s a huge potential to educate travellers, both repeat and new, about the lesser-seen side of some of these incredible locations.”

The tours have been created with UK and European travellers in mind, with the first tour departing in March. The collection was informed by research undertaken by G Adventures, which said that travellers from the UK and Europe were the most likely to travel internationally in the next six months

“We’ve seen people’s travel habits start to shift away from the traditional bucket and spade holiday, as travellers look for more immersive, local experiences, which has driven the growth of the adventure travel sector in recent years. These new tours offer the best of both worlds – the opportunity to visit a familiar destination, while seeing what’s on offer beyond the tourist hotspots and celebrating local people, food and landscapes,” added Young.

The new tours are available to book now and also included in the company’s Cyber Sale, which has been extended until 11.59pm EST on Sunday 06 December, 2020.

The new collection of European tours includes:

Hiking Ibiza – Based in the eastern town of Santa Eularia des Rua, travellers will visit local villages, explore the sleepy backstreets and have the option to spend the day cycling on nearby Formentera. Ideal for those wanting to tap into the island’s quieter, more bohemian side, this trip is perfect on its own or added on after a few days enjoying the island’s famous music scene. First departures start in March 2021. Prices from £577 per person** (usually £679) when booked before December 6, 2020.

Hiking Crete: Gorges and Coastal Walks – Over the seven days, the group trek along the southern coast, visiting remote villages and coastal towns, some accessible only by foot or boat, diving into secluded swimming spots, walking through stunning pine forests and passing through the ‘Iron Gates’ – the narrowest point on the gorge, where the rocks on either side are 600m high. First departures start in May 2021. Prices from £662 per person** (usually £799) when booked before December 6, 2020.

Corfu Trail Hiking Highlights – Taking up to two weeks and with hikers traditionally having to move from place to place each night, this seven-day tour offers travellers the opportunity to see the best of the trail in under a week, while sleeping in the same bed each night. Based out of Corfu Town, the trip will include daily excursions along the trail, offering a unique opportunity to hike the coastal paths of the south and mountain regions of the north.  First departures start in April 2021. Prices from £637 per person** (usually £749) when booked before December 6, 2020.

Hiking East Greenland – This active adventure takes travellers to the lesser-inhabited eastern region of Ammassalik, where they will journey by boat and foot to remote islands, past glaciers, through fjords and across mountains. Nights will be spent camping under the stars, while days will include challenging hikes and visits to small hunting villages. First departures start in July 2021. Prices from £1,572  per person** (usually £1,849) when booked by December 6, 2020.

Photo by Sylvain Cleymans on Unsplash

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.