//Not Just Travel reports 62% rise in bookings
Not Just Travel

Not Just Travel reports 62% rise in bookings

Homeworking group says increase down to vaccine news and Black Friday

Homeworking group Not Just Travel has recorded a 62 per cent surge in bookings this week on the back of news about a coronavirus vaccine and Black Friday.

The company also confirmed that its bookings are 5 per cent up year-on-year.

Steve Witt and Paul Harrison, the co-founders of Not Just Travel, said: “We have seen a massive spike in bookings this week – there’s been a surge in public positivity. We are definitely seeing customer confidence at a high as the good news about the vaccine trials comes out. And we are certain that excitement about Christmas and the great Black Friday and Cyber Monday deals are only adding to that positive feeling and uplift. Our sales are already strong and we’ve expecting even bigger and better sales this weekend.”

The top five holiday destinations people booked this week were: the USA, Canary Islands, Dubai, Lapland and the Maldives.

“People want to travel, they want adventures, they desperately want to spend time with family and friends, and they want something to look forward to. The successes the vaccines are having in the clinical trial stage is really helping to give people the confidence to book a break for 2021 or 2022. In fact, we believe we are seeing Peaks season starting early. Traditionally Peaks is the busiest time for the travel industry and it runs from Christmas until March. This year, with the vaccine news, we have seen that jump earlier and we believe we will see a prolonged Peaks booking season, with bookings more spaced out over the next few months.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.