//84% say tech key to increasing travel
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84% say tech key to increasing travel

Amadeus releases findings from survey of 6,000 travellers

Technology is key to getting consumers confident enough to travel again, according to Amadeus, the travel technology firm.

According to research commissioned by the company, 84 per cent of travellers said that technology would increase their willingness to travel by addressing concerns about large crowds, high-touch point areas and social distancing.

Other findings from the research include the fact that 42 per cent of respondents said that in-trip notifications through an app would help increase their confidence to travel, 42 per cent say that contactless payment options are key while 24 per cent say that technologies such as facial recognition to help them pass through security faster would increase their confidence.

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“This research provides a source of optimism for the industry as many of the travellers’ concerns can be addressed by technology available now, at every stage of a traveler’s experience. Whether it is new mobile applications, biometrics or contactless solutions, we need to explore together as an industry and with governments how best to accelerate adoption if we are to encourage global travel, which is a major driver of global prosperity,” said Christophe Bousquet, chief technology officer at Amadeus.

The study, which analysed data from 6,000 travellers from around the world, also revealed that almost half (47 per cent) of Baby Boomers said they would need to be able to socially or physically distance throughout the journey in order to feel comfortable travelling, compared to less than 3 in 10 (27 per cent) of Generation Z respondents.

The top five things travellers would most like technology to do when thinking about travel are:

  • Reduce queues and congestion in public spaces (38 per cent)
  • Minimize face-to-face or physical contact with others (31 per cent)
  • Protect financial data and personal information (31 per cent)
  • Notify in advance when there is a delay (29 per cent)
  • Ensure the accuracy and effectiveness of national test, track and trace programs (28 per cent)

Bousquet added: “This research also shows that certain areas, such as social distancing and hygiene, remain a cause for concern for travellers during the journey itself – and we will continue to work side by side with our customers in order to increase awareness around the safety and sanitization measures that have been introduced. For example, recent research from the International Air Transport Association (IATA) has shown the extremely low rates of transmissions onboard aircraft due to cabin air filtering systems and other protection measures in place. By giving travellers easy access to the information they need to be assured of their safety while traveling, and giving them tools that address their individual preferences, we can build traveler confidence and speed up recovery.”

Stefan Ropers, president, strategic growth businesses, Amadeus said: “From finding suitable destinations to going through airports and paying for travel services, today’s travellers want reassurance that their journey will be stress free, prioritising safety and hygiene as well as experiences that meet their needs. This requires overcoming industry siloes to build a better experience by connecting the travel ecosystem, for example, via digital identity management, linking every step of the traveler journey.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.