New research shows varying degrees of appetite to travel
Londoners will lead the return of long-haul travel, according to new research that reveals that those in the capital are far less concerned about waiting for a vaccine.
UK Travel Intelligence Report, a new body of research into travel in the Covid-19 era, found that 34 per cent of UK travellers would travel to a destination where travel restrictions advise against visiting, if they “felt safe” or if the offer was attractive enough.
People in Wales, followed by those in Northern Ireland, are the most resistant to good offers and will follow Foreign Office advice with 79 per cent and 73 per cent respectively not travelling to a destination despite a luring offer; 44 per cent of Londoners would.
Many travel insurance policies will not cover those who travel to a “high risk destination”, often defined as a place where the Foreign Office advises against all but essential travel or all travel.
The new research also demonstrates the increasing interest in a special travel insurance, protecting against Covid-related cancellation and illness, with 76 per cent looking to purchase or use. Anticipated domestic travel has seen an increase of 24 per cent with the same percentage requiring accommodation with its own cooking facilities. As a result of the pandemic, 30 per cent of people from Wales are now more likely to drive to their holiday destination compared to 18 per cent of those from London.
The survey found that 75 per cent of Londoners are happy to travel outside of Europe before the Covid-19 vaccine is introduced, much higher than the 29 per cent of the UK population who say they will wait until the vaccine is available.
The research confirms that Covid-19 has taken its toll on the cruise industry and all-inclusive hotels. Over a third of the UK population will be cruising less and over a fifth are no longer looking to book all-inclusive resorts.
Key findings include:
- 68 per cent of people said Covid-19 had impacted the way in which they will travel in the future
- 29 per cent of the UK population expect to travel abroad less
- 32 per cent of the UK population will travel within Europe when a vaccine is available
- 42 per cent of the UK population will travel within Europe in the next 12 months regardless of a vaccine
- 26 per cent of the UK population will travel outside of Europe in the next 12 months regardless of a vaccine
“The UK Travel Intelligence Report allows the travel industry to navigate its recovery,” said Jules Ugo, CEO, LOTUS. “The pandemic has turned everything we knew about our audiences, market segmentation and demographics firmly on its head. Traveller sentiment, destination perception and accommodation attractiveness have all altered. Up to date intelligence is needed now more than ever to help ‘build back better’. Our insights offer detailed UK traveller profiles and big, destination-specific data from a cross representation of the UK market. Internally, the intelligence aids decision making and budget allocation. For consumers, date-rooted strategies will bring more tailored messaging, relevant product development and meaningful, stand-out campaigns. We view intelligence as a recovery aid”.