//Riviera Travel to launch UK tours
Lake District

Riviera Travel to launch UK tours

Operator announces first range of domestic trips

Riviera Travel is to launch a range of UK tours in March 2021, its first domestic offering.

The new collection consists of seven tours; four itineraries with a cultural and historic focus, and three ‘Walk and Discover’ holidays. The destinations include; Cornwall, Norfolk, the Lake District, North Yorkshire, North Wales, Northern Ireland, and the Scottish Highlands & Skye.

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Will Sarson, Riviera’s head of strategy and innovation, said; “Over the past few months we have been actively engaging with our customers to understand exactly how their holiday needs have changed.  One of the most common suggestions was the desire to explore the UK.  In fact, 65% of our customers told us that they would love to explore Britain with us, with almost 50% saying they plan to book a UK holiday in 2021.  Therefore, we are delighted to unveil our brand new collection of UK breaks.  We have gone to great lengths to ensure our customers can enjoy our same award-winning escorted tour experience a little closer to home.  With well-balanced itineraries that blend fascinating National Trust visits, scenic journeys, historic experiences and not to mention a little bit of indulgence too, we can’t wait to welcome our guests.”

Each tour will be capped at 25 guests.

Guests will stay in four-star hotels, specially chosen to represent the local area. An example being the Maids Head Hotel in Norwich, which can trace its roots back 800 years. The tours will also include authentic experiences, such as a scenic train journey from Fort William to Mallaig.

In a statement Riviera said that research showed that 66 per cent of guests would prefer to drive themselves to the start-point of their holiday, so all tours were being offered on a ‘tour only’ basis to give customers added flexibility.

For those who want to arrive by train or private transfer, Riviera is launching a Travel Concierge service.

Prices for the five day tours start from just £499, with departures between March and October 2021.

Photo by Tobias Keller on Unsplash

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.