//Riviera reiterates trade pledge
airport testing

Riviera reiterates trade pledge

Stuart Milan says agents are ‘great survivors of our industry’

Riviera Travel has grown its leadership and trade team as part of a pledge to travel agents.

Stuart Milan has joined the company as channel director with the aim of growing trade sales.

More: Sign up to our Weekly Digest newsletter
More: Keep up to date with our travel advice series

“I believe that travel agents are the great survivors of our industry – because they know their clients, they can give a personal service, and they are so enthusiastic about our wonderful industry. For those that emerge next year their services will be in huge demand as people look for trusted advice and guidance when selecting their much-needed break.

“A belief that trust will be a core component of future holiday decisions underpins Riviera’s confidence in the travel trade. We have plans to grow the volume of bookers through our travel agent partners and envisage trade sales rising to a third of our overall sales over the medium term.”

He added: “These are not just ambitious words. We are investing in our team. Whilst times have been tough, and some in our industry have cut back on their trade teams, we have grown our agency sales team. This means the Riviera team can now spend more time with travel agents. We want Riviera’s multi-award-winning reputation with customers to be matched with a five-star rating from travel agents so you know that when you recommend a Riviera cruise or tour, you’ll be confident in our ability to deliver exceptional service and holiday experiences for your clients.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.