//Flexi Reps signs first deal

Flexi Reps signs first deal

Firm will represent Obeo Travel

Flexi Reps, the rep agency founded by Craig Davidson, the former Jet2 executive, has signed a deal to represent Obeo Travel, its first partnership.

Obeo Travel is a destination management company that features Iceland and Namibia.

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Flexi Reps will represent Obeo at UK trade shows, travel events and travel agent training.

Craig Davidson, the managing director of Flexi Reps, said “Our services were initially set up to provide reps on the ground for established businesses in this market, we of course have the connections in trade distribution to help bring new products to market.”

Davidson added that further deals were currently being negotiated.

Rannveig Snorradóttir, managing director of Obeo added: “Craig has a great little black book of contacts and the team at Flexi have a large network of talented reps to tap into in the regions, when the time is right, we can utilise them for agent activity. We look forward to forging partnerships with UK tour operators and retailers and we are delighted Craig will be managing this on our behalf. We are immensely proud of our brand and what we can offer in our destinations, where it’s all about high quality service, flexibility and competitive pricing”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.