//EasyJet Holidays to sell through trade

EasyJet Holidays to sell through trade

Operator to sell through independent travel agents

EasyJet Holidays is to sell through the trade, with the rollout initially being limited to a select group of partners.

The company said that the aim is for 3,000 trade partners to be on board by early September.

Those that will be selling easyJet Holidays include Hays Travel, Hays Independence Group, Travel Counsellors, The Travel Network Group, Advantage Travel Group, Mid Counties Cooperative Travel and Protected Trust Services.

Garry Wilson, CEO, easyJet holidays said: “It’s always been really important to us to work with the trade and it’s something we’ve been absolutely committed to even though we’ve had a couple of unfortunate timings setbacks. We recognise the fantastic job they do and know that they will be able to attract a different type of customer to consider and choose an easyJet holiday. For launch we’ll have materials in more than 1800 shop windows in some key regions across the UK. And we think that now more than ever customers will be looking to their trusted travel agents to help with holiday bookings. We look forward to welcoming all of our partners on board and working together to make this a great success.”

Si Morris-Green, head of distribution, easyJet holidays added: “It’s really exciting to be starting to launch with a fantastic range of trade partners. We’ve worked really hard to bring this to life and we think everyone we’re working with represents the full breadth and depth of the trade sector and it covers high street and homeworkers too. We’ve put a lot in to our communications and invested a lot of time in our agents – they’ve been taking part in dedicated webinars and we hosted a series of successful agent partner days earlier in the year. We can’t wait to continue this ongoing support with a new dedicated trade team.”

John and Irene Hays, co-owners of the UK’s largest independent travel agency, said: “We’re absolutely delighted to be one of the first trade partners for easyJet holidays’ travel trade launch. This is very good news for our customers who will have even more choice – and for the whole travel industry. It’s great to see the commitment from easyJet holidays to the independent travel trade and the high street. It’s an incredible opportunity and we really look forward to working closely together with easyJet and seeing even more people being able to book their dream holidays once more.”

Kirsten Hughes, Travel Counsellors Managing Director and Chief Commercial Officer, said; “We are extremely pleased to partner with easyJet holidays. The brand offers a great addition to our portfolio of product and further strengthens the breadth of choice our Travel Counsellor business owners are able to provide to their customers, alongside the personalised, caring and trusted service that customers are clearly craving more than ever in the current climate.”

Mark Mitchell, head of commercial & Product at Midcounties Co-operative Travel commented: “Midcounties are delighted to welcome easyjet holidays to our approved supplier list.  With an exceptional consumer brand, extensive regional flying, and quality product range they will be a great addition to our package holiday category, providing each of our trading divisions, Retail, Consortium and PTA with a great opportunity to expand their sales and introduce and attract new customers to the travel agent booking channel.  We are very excited to be entering into what we expect to be a long and successful partnership.”

Read ABTA Magazine’s Spotlight On with easyJet Holidays here.

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.