Former Jet2 executive creates Flexi Reps for depleted on the road teams
Craig Davidson, the former general manager trade sales at Jet2holidays, has started his own company for “brands wanting flexible talent on the road”.
Flexi Reps will have a roster of on-the-road sales agents that operators can hire on a flexible basis. The company has also hired Andy Freeth, the former CEO of If Only, as a non-executive director.
“Its heart-breaking really as we’ve had so many reps get in touch, all talented individuals, that are crying out to get back to what they love,” said Davidson. “Our industry continues to take a battering and some government decisions are really not helping that.”
In the first week of launch www.flexireps.co.uk their website has had more than 2,800 visits and more than 50 reps sign up for temporary work. More than 15 companies have been in touch to use Flexi Reps with Davidson confident he will be announcing his first project imminently.
“We have had a lot of interest from operators and I’m hopeful we’ll be sharing news of our first project in the next week or two. We are already redesigning our website to make sure we can easily post and share opportunities as they come in. We have also started a weekly blog and reps newsletter, thank Flexi its Friday. ”
Kelly Freeth, a travel agent with more than 20 years experience and part of the founding team, added: “I recognise so many of the reps names as I’ve been trained by lots of them in the past. I am gutted they are all looking for opportunities and our industry is at risk of losing them for good which will be a real shame. Craig is working all hours under the sun to create demand from partners, he is so passionate about landing projects, I think he’ll probably cry when the first project post goes up.”
Craig added:, “What’s also great is how well received we’ve been from existing and well-established representation companies. We are keeping our model simple. We provide boots on the ground for travel agent activity. Existing UK PR and representation companies do so much more than that, so Flexi Reps is a very natural fit and extension to their proposition to brands they work with. Because we are not offering a full PR and marketing solution, we are a partner not a threat.”