//Advantage launches ‘Flexi Pledge’
summer holiday bookings

Advantage launches ‘Flexi Pledge’

Consortia says its ‘make or break’ time for the industry

Advantage, the UK’s largest independent consortia, has launched a new campaign designed to increase flexibility for consumers considering booking a holiday this summer.

The Flexi Pledge – book with confidence campaign is aimed at encouraging operators to be more flexible this summer and give consumers renewed confidence to book.

Advantage is calling for the industry to commit to a ’48-hours Flexi’ policy for consumers to change a booking at no fee when their holiday is impacted by new Government advice.  The Consortium is also actively lobbying the government to provide the industry with 48-hours’ notice when it deems destinations on the quarantine-free list need to be removed.

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Julia Lo Bue-Said, CEO The Advantage Travel Partnership, said: “This is a make or break moment in time for the travel industry.  There is clearly a huge degree of flexibility available, but consumers just don’t know about the options. We need to come together to communicate to consumers that there are flexible options that won’t dent their pocket.  We are issuing a rally call today for all travel suppliers, whether they are focused on leisure or business travel, to consolidate and simplify their flexibility policies.  We want to speak as one industry and say to the consumer we are on your side and we have upped our game to make it easier and stress free to change your booking should your destination become unavailable due to COVID-19 issues.”

She added: “We believe if consumers had 48-hours’ notice to change their booking to an alternative destination or time they would be more inclined to retain their booking instead of cancelling. Equally, if the UK Government commits to providing the industry with 48-hours’ notice instead of 4-hours the industry will be infinitely better equipped to engage with clients to satisfy their re-booking requirements and retain that all important booking for this year.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.