//Intrepid launches ‘Travel Agent Day’

Intrepid launches ‘Travel Agent Day’

Tour operator invites partners to celebrate important role agents play on a National Travel Agent Day similar to those held in Australia and US.

Intrepid Travel, the small group tour operator, has revealed plans to launch the first National Travel Agent Day UK on Friday July 24. The company said it was inviting “all travel industry partners, media and customers to join them in celebrating the valuable role agents play in supporting the UK travel industry and holidaymakers”.

Under the hashtag #NTADUK, Intrepid is asking people to thank the trade for their hard work in assisting clients.

“At Intrepid, we feel now more than ever is the time to get behind the travel agent community and show our appreciation for everything they do, especially the difficult challenges Covid-19 has presented,” said Zina Bencheikh, managing director for EMEA at Intrepid Travel. “We want to officially recognise agents on National Travel Agent Day UK for their hard efforts as frontline workers, dealing with this crisis firsthand and their important role in helping to keep the UK travel industry afloat.”

Intrepid will host an industry-wide Virtual Appreciation Event on July 24, connecting agents and partners online to mark the occasion. Full details will be announced on the National Travel Agent Day UK web page.

“With Covid-19 hitting the industry hard in recent months and government guidelines rapidly changing, we understand the difficulties many agents have experienced, such as dealing with frustrated and confused customers,” added Bencheikh. “National Travel Agent Day UK is a chance for all those connected to our industry, including travel organisations, airlines, operators, travel journalists and customers themselves, to take a moment to thank agents for their patience and resilience in this most challenging of times.”

Bencheikh added: “Even when Covid-19 is behind us, we believe National Travel Agent Day UK warrants a permanent place in our national calendar, to serve as a reminder of the crucial role agents play in travel, both during a crisis and getting businesses back on their feet, and as a way of giving travel agencies the recognition so often overlooked by the high street.”

For more information about National Travel Agent Day UK visit www.intrepidtravel.com/uk/national-travel-agent-day.

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Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.