//UK holidays and villa stays among summer trends

UK holidays and villa stays among summer trends

Advantage Holidays “beefs up” domestic product.

Domestic holidays and villa breaks will be among the top trends of the summer, Advantage Travel Partnership has said.

The travel agent consortia said a number of new partnerships have been secured across a range of products providing Advantage members with increased options for clients when booking on their own systems. 

In addition, Advantage Holidays, the tour operator arm of the organisation, has “beefed up” its domestic product.

With the UK hospitality confirmed to open on the July 4, Advantage has been in discussion with several UK operators and will soon be adding The UK Holiday Group to its list of domestic  partners. 

They include Grand UK, Glenton Holidays and Palmer Holidays. An existing partner of Advantage, Anzcro, has also recently partnered with a UK Motorhome and Campervan operator called Spaceships which members can also book for clients looking for a staycation.

Advantage Holidays will focus on packaging lodges, cabins and holiday homes with local experiences and a UK dedicated page is now available on the organisation’s website.

In addition, new partnerships have been established with suppliers providing villa holidays including Ocean Florida, specialists in flight inclusive villa packages to Florida with 18,000 hotels and villas plus car hire and attraction tickets, and The Villa Collection which offers villas and apartments worldwide. Advantage is also already working with current partners including Gold Medal to increase its villa offering.

Kelly Cookes, leisure director at Advantage said: “Covid-19 will undoubtedly change the way we travel, how we choose a holiday and where we go this year and beyond. To support members to capitalise on an increase in demand for staycations and villa based holidays we have partnered with some fantastic brands which we believe will help our members deliver what the British travelling public really want this summer.”