//Kerzner promotes Craig Jeffs

Kerzner promotes Craig Jeffs

Lee Barker to leave Kerzner after 10 years with the business

Kerzner, the luxury operator that runs One&Only, Atlantis and Mazagan, has promoted Craig Jeffs to UK account diretor.

Jeffs replaces Lee Barker who had been with the company for more than 10 years.

Brett Armitage, chief commercial officer, at Kerzner International said: “Craig has been an integral part of the success of the UK sales team since 2016, and has consistently shown strong performance, supporting the commercial team on key initiatives, objectives and sales strategy. His promotion to account director is recognition of his outstanding work and he will be a key figure for the company as this pivotal time, as we continue to innovate the world-class guest experience at Atlantis and introduce a new generation of distinctive luxury with the opening of Atlantis, The Royal, as well as expanding the One&Only portfolio into new markets with the opening of One&Only Portonovi in Montenegro, the first One&Only in Europe; One&Only Desaru Coast in Malaysia, the first One&Only in Asia; and One&Only Mandarina, our second resort in Mexico. Craig is a true asset to the company.”

Jeffs added: “I’m thrilled to have the opportunity to lead the Kerzner UK Sales Team and to build on the strong framework and strategy we’ve implemented in these past years. Supporting our valued trade partners and friends remains a priority and I look forward to continuing those relationships, as well as developing new and creative sales campaigns to showcase the incredible guest experience across Kerzner International portfolio.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.