//Brighter and CTO launch digital campaign

Brighter and CTO launch digital campaign

PR agency offers pro bono services to Caribbean Tourism Organisation.

The Caribbean Tourism Organisation UK & Europe Chapter (CTO) will launch a 2020 digital campaign across the @LoveCaribbean social channels on Instagram, Twitter and Facebook.

Brighter Group will working with CTO Chapter pro bono to increase followers and engagement through a series of planned inspiring content aimed at consumer, trade and media, it said.

Amy Skelding, senior partner at The Brighter Group, said: “The Caribbean is such a special place for so many of us at The Brighter Group and an area of real expertise – we care passionately about the islands and the people who rely on tourism to make a living.

“The pandemic has been particularly brutal in the travel industry and we want to make sure that we are doing our bit to help inspire people to return to the Caribbean when lockdown lifts which is why we are delighted to offer our digital expertise on a pro bono basis.”

Carol Hay, business development director of CTO UK & Europe Chapter, said: “We really appreciate all the generous offers of PR and digital activation in these strange times to get the CTO and our members in front of as many people as we can to capture their desire to visit the Caribbean in 2020 and beyond.”