Across Waterfront Publishing’s titles, which include ABTA Magazine, our aim is to report, reassure and rebuild. That is: report news as it happens, reassure the trade, and help to rebuild confidence in the industry.
To facilitate that we have:
- Launched a new weekly email for ABTA Magazine, which had a 19.4% open rate for its first email. Out Fridays.
- Launched a live blog on ABTAmag.com
- Produced a guide to cancellation policies
We will be inviting industry leaders to share their thoughts on what the future of tourism looks like, to pressure the government to take urgent measures to protect the travel industry, and to educate and reassure agents. We will also be creating a data-driven and visual approach reporting the effects of the pandemic.
We’ll also be taking this opportunity to celebrate this wonderful industry, its people and its opportunities. We believe it is crucial during these troubling times to remember what it means to travel and why we do it.
As the government now advises those who can to work remotely, we will be producing a special digital-only version of the May issue ABTA Magazine to ensure it is not landing in empty shops. Update your details here.