Sir Richard Branson has officially launched his cruise line, Virgin Voyages, intended “for people who are young at heart and who’ve never dreamt about going on a cruise”.
Scarlet Lady will sail four, five and seven- night Caribbean itineraries out of Miami. The first four-day itinerary will call at Key West and Virgin’s private Beach Club in Bimini. Five-night itineraries call at Cozumel, Playa del Carmen and Bimini. There are also itineraries with celebrities including Mark Ronson and Diplo. Sir Richard Branson will be on board a special four-night birthday sailing in July.
The ship, which is adult-only, carries 2,770 passengers; 86 per cent of the cabins on the ship have balconies.
“It’s wonderful to welcome Scarlet Lady today,” said Virgin Group founder Sir Richard Branson. “I’m so proud that as we start this exciting journey, we also bring to life Virgin Voyages’ commitment to preserving the ocean and the first of many steps towards a net zero carbon future.
“The ocean is our home, and we are on a mission to protect it. The single biggest threat facing our ocean is climate change, and we want to be part of the solution,” he added.
The brand said it was committed to working with the industry to support the necessary research and development to advance carbon-free fuels and to scale commercially viable solutions.
Tom McAlpin, CEO and president of Virgin Voyages, said: “We are committed to pioneering new technologies on board and working with our industry peers to advance research and development for zero-carbon fuels.”
The line’s second ship, Valiant Lady, is set to debut in May 2021.