Develop your domestic offering – Registration is open for ABTA’s UK Domestic Market Conference, taking place on March 19 at the Science and Industry Museum in Manchester
From the changing landscape of the UK holiday market to new product innovations and an emphasis on how to engage with new customers, ABTA’s UK Domestic Market Conference is essential for anyone wanting to develop their domestic o ering.
This year, ABTA has teamed up with Shearings, Hoseasons, Bourne Leisure, Airways Holidays, Condor Ferries and Visit Jersey for the one-day conference in Manchester.
Jane Atkins, managing director at Shearings Holidays, who will be moderating the conference, said: “The UK market has shown solid growth over the last few years, and 2020 looks set to follow the same trend. The UK product set is really varied, so it is key that agents understand what is on offer, are up to date with the major trends within the UK market and communicate to customers that they can book UK products through them. Great value UK products are ideal to promote as impulse purchases and key UK events provide a great opportunity for agents to capitalise on, as they are already widely promoted. Selling the UK is also an excellent way for an agent to attract more customers and grow their databases.
“Any agent who wants to learn more should attend ABTA’s domestic tourism event in Manchester, as it will help those who attend understand the size and opportunity that the UK product set offers retail agents.”
Other speakers at the event will include Clare Jenkinson, senior sustainability manager at ABTA; Richard Slater, owner of Henbury Travel; and Kelly Cookes, leisure director at Advantage Travel Partnership.
Emma Wilkinson, VisitEngland’s head of marketing, who will also be speaking at the conference, said: “At VisitEngland we recognise the importance of promoting domestic travel. In 2020 we are targeting young Brits with our ‘microgapping’campaign, packaging up mini gap-year style breaks, and encouraging families with young children to take an off -peak holiday with a Peppa Pig-inspired campaign.
“With so much going on across the country, from Cumbria’s Hidden Coast Project launching in autumn 2020, giving visitors access to a secluded stretch of England’s north-west coastline, to the UEFA Euro 2020 final in London in July, there are so many reasons to discover something new in your own backyard and boost the economy through tourism.”
Victoria Bacon, ABTA’s director of brand and business development, said: “2020 is set to be a strong year for domestic travel, with 56 per cent of people planning to holiday in the UK. This year marks a number of exciting events – from VE Day celebrations all over the country and Euro 2020, to the Year of Outdoors in Wales, to name a few.