//Intrepid appoints new EMEA boss

Intrepid appoints new EMEA boss

Zina Bencheikh to be based in London office.

Intrepid has appointed Zina Bencheikh as its managing director EMEA.

Bencheikh has worked at Intrepid for more than a decade.

“I’m absolutely delighted that Zina will be leading the team in Europe. Not only does she have valuable experience managing our largest and most complex operations region, she’s an outstanding example of Intrepid’s values and a role model to many in the industry”, said Intrepid’s chief commercial officer Brett Mitchell.

“I’m thrilled to have the opportunity to lead Intrepid’s growth in the UK & Europe, because the region is absolutely key to our plan of Growing with Purpose,” added Bencheikh.

“I’ve seen for myself the difference that tourism can make to a community, when it’s done well. Brits and Europeans are some of the most adventurous, eco-conscious, and informed travellers in the world. We have fantastic opportunity to better draw on our local knowledge and operational strength to connect with our customers and increase our positive impact on the ground.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.