Association gives warning for travellers looking to hit the slopes at festivals this winter
ABTA, the British travel association, has issued a warning to young travellers planning on attending a winter festival this year.
The association has teamed up with the Foreign & Commonwealth Office to issue the guidance to 18-24 year olds, after ABTA research found that this demographic are the most likely to travel with friends.
The new advice covers different areas, including the importance of preventing slips, trips and falls and looking out for friends in a group.
The campaign will run via social media and through ABTA’s website on a Winter Sports safety page.
Susan Deer, ABTA’s director of industry relations, said: “Most winter music festivals take place between February and April on the slopes of France, Austria and Switzerland, with popular bands attracting a young audience. Whilst some may be seasoned festivalgoers, for others this could be the first time they travel with friends, and it is important to remind them of simple actions that will make their time safer.”
ABTA’s campaign aligns with the FCO’s Stick With Your Mates campaign.
Jennifer Anderson, director of consular services, added: “The winter travel season provides an opportunity to enjoy the sounds, the sights and the slopes in a range of exciting destinations. Most British people venturing to mountain resorts have a great time. But each year we are asked to provide support to people who have got into difficulty either through accident or injury or financially. Simple actions like sticking with your friends when skiing, out socialising or at festivals, making sure you have winter sports insurance, and reading our Ski-Safe guide ahead of your trip, can make all the difference when it comes to avoiding trouble.”