The carrier, which took 20 million people on holiday last year, contracts 5,000 hotels
EasyJet has relaunched EasyJet Holidays and joined ABTA as it looks to become a major player in the UK holiday market.The relaunched holiday business, which was previously outsourced, will offer hotels in more than 100 destinations and include 23kg of hold luggage.
The carrier took 20 million people on holiday last year, although only half a million of those were an EasyJet Holidays customer.
EasyJet Holidays is now contracting hotels for the first time. The beach collection includes hotels that are split between luxury, adult, family and undiscovered. City hotels are either boutique or luxury. Overall there are more than 5,000 hotels available. The launch has been boosted by a national TV advertising campaign.
ABTA’s Victoria Bacon said: “ABTA welcomes EasyJet Holidays as a new member as it launches its new business in the UK. It is an exciting time in the run-up to peak booking season for the year ahead, and the launch will provide customers with greater choice in the market.
“By being a member, EasyJet Holidays customers will benefit from ABTA’s expert assistance and high standards through its Code of Conduct. The ABTA logo gives customers confidence in the holiday products they buy from members who see it as a badge that they can trust”.
When asked about working with the trade, Garry Wilson, CEO of EasyJet Holidays, told ABTA Magazine: “When we said we were going to launch the business 18 months ago, we said that we would be open to working with the trade. From a technology perspective, that’s something we can quickly develop. We are open to the trade and can see the benefit of working with them. It’s incremental customers that we don’t have at the moment and a huge regional spread.
“What’s important to us is that we must absolutely ensure that any costs we have in the business are necessary, and not unnecessarily passed on to the customer. Therefore, if we are to have a relationship with the trade, it has to be in the ethos of EasyJet: a very, very simple structure. That’s in terms of how we manage that relationship, a simple account manager structure and very simple terms. It’s on that basis that we’re engaging with a number of trade partners.
“We’ve taken on Si Morris-Green and he’s engaging with a number of partners and options – as soon as he’s managed to find the right structure for us and the trade, we’ll be ready to announce it. And the sooner the better for us.”
EasyJet Holidays will work through the existing EasyJet website and app, meaning that the company can capitalise on the huge traffic volumes that both platforms currently enjoy. The website will also feature TripAdvisor reviews of hotels.