The Taiwan Tourism Bureau has opened its first UK office in London to reinforce Taiwan’s relationship with the UK trade. It’s the bureau’s second European centre after Frankfurt.
Director-general Joe Chou outlined its plans for this year at the December opening. He said: “We hope that the opening of the office in London will help travel agencies and tour operators work closely with Taiwan to develop a tailor-made programme for UK visitors.
“Under the Taiwan Tourism 2020 Plan, the bureau has initiated a theme-based promotion, covering different aspects of our tourism resources.”
This year has been designated “Year of the Mountain”, with the bureau focusing on mountain tourism, including hiking, cycling and camping.
The bureau has also announced plans to continue it works with the Pacific Asia Travel Association (Pata) to host UK-wide agent training events in March.
Following 8 per cent year-on-year growth in UK visitors to Taiwan between January and October 2019, the country hopes to welcome 100,000 UK visitors this year.