//Jet2holidays reveals millennial brand Vibe

Jet2holidays reveals millennial brand Vibe

Tour operator reveals new brand at VIP travel agent conference

Jet2holidays is to launch Vibe a new brand that is aimed at holidaymakers with a ‘millennial mindset’ .

The company, which is the UK’s second biggest tour operator, said the audience would be defined more by mindset than age or demographic. However, first-time holidaymakers, bucket listers, and the over-25s experience-driven market would all be catered for.

Vibe by Jet2holidays has grouped a collection of hotels across almost 50 resorts into four groups – called ‘Vibes’ – making it easier for customers and travel agents to choose. The four vibes are: Iconic Vibe, for world-renowned hotels; Party Vibe, for value hotels in party resorts; Pure Vibe, for those who want to enjoy pool parties at their hotel; and Chilled Vibe, for luxury lovers.

The launch was announced by Zoe Towers, head of product at Jet2holidays, at the company’s annual VIP conference for independent travel agents, which is taking place this week at the AR Diamante Beach & Spa in Calpe, Costa Blanca.

The conference is being attended by more than 300 independent travel agency partners and delegates.

Towers said: “Vibe by Jet2holidays offers all the award-winning benefits of a Jet2holidays package, but what really sets this exciting new brand apart is the amount of time we’ve put into helping independent travel agents and customers choose a holiday that is tailored exactly to what they need. So whether a customer wants out-out or chill-out, then our Iconic, Party, Pure and Chilled vibes help create that perfect holiday.”

“With everything from iconic 5-star hotels to 2-star hotels in the heart of the action, Vibe by Jet2holidays really does have something for everyone, and that’s before you add in all the award-winning Jet2holidays benefits which make us stand out from the crowd, such as transfers to and from the hotel, 22kg baggage and flexible durations, meaning customer choose the length of their holidays. We are doing what no other holiday company does, and are putting customers and independent travel agents in complete control of every element of their holiday through the launch of this new product, and we are very excited about what it means for younger customers and those with a millennial mindset.”

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.