//British tourists rise 20% in Jordan

British tourists rise 20% in Jordan

Rise comes on the back of new easyJet route

The number of Brits travelling to Jordan has increased by 20 per cent year-on-year, according to the country’s tourism minister.

Speaking at WTM London, H.E. Mrs Majd Mohammad Shweikeh said that overall visitor numbers had increased by 7 per cent, while revenue from tourism had increased by 9 per cent.

EasyJet, the low cost carrier, launched its first route from London to Aqaba earlier this year.

Speaking to ABTA Magazine, the minister revealed that British tourists spend on average three times more than other tourists.

“We saw about 40,000 British tourists this year, helped by the new route,” she said, adding that Brits were coming to Aqaba for diving and the beaches. “I’m hopeful that we can increase that to 60,000 as we begin to market Jordan’s Golden Triangle.”

The Golden Triangle, a new marketing initiative, involving Petra, Wadi Rum and Aqaba. The minister also revealed that Coldplay would be launching their album in Jordan later in November.

Sam Ballard is a director and co-founder of Waterfront Publishing, creator of ABTA Magazine, Cruise Adviser, Solus and more.