ABTA will hold its second annual Solo Travel Conference this June, as the sector continues to go from strength to strength with promising figures. By Sam Ballard.
The ABTA Solo Travel Conference 2019 will deal with emerging trends within the solo travel sector, look at how to facilitate group solo travel and teach delegates how to build a portfolio of solo product.
Victoria Bacon, ABTA’s director of brand and business development, said: “This is ABTA’s second annual Solo Travel conference and is an opportunity for delegates to get an understanding of what inspires a solo traveller, as well as the marketing channels they respond to most. The trend for solo travel has grown significantly over the past few years – with the majority taking a holiday by themselves so they can do what they want. The surge in this market can be attributed to the incredible choice of holidays and destinations available to people, as well as how much easier it has become to explore the world. Solo travellers have also benefitted from travel companies offering a diverse range of options for people booking by themselves.”
According to ABTA data, one in six people went on a solo holiday in the past 12 months, an increase from one in nine people back in 2011.
Speakers at this year’s event include James Clarke, the general manager of Travelzoo; Alastair Campbell, managing director of Travelsphere and Just You; and Jon Bezalel, digital strategist at Accord.
Josie Tucci, vice president of sales and marketing at Sunsail and The Moorings, who is also speaking at the conference, said: “At our two international yacht charter brands, The Moorings and Sunsail, we have seen an increase in solo bookings, as customers seek out more unique travel experiences but may not have a group of friends or family to fill a full yacht.
“For those attending the conference you’ll learn about how we have turned a traditional full yacht charter into ‘by-the-cabin’, making it much more accessible to the solo traveller. The Moorings now offers all-inclusive luxury options and Sunsail offers social sailing with cabins on flotilla.”
ABTA’s Solo Travel Conference will take place on June 5 in London. Register at abta.com/events