Trafalgar marked Earth Day (April 22) with the launch of The Agent’s Guide to Making a Difference, which details the importance of selling sustainable travel.
The guide is a useful tool for agents, with information on the fundamentals of sustainable tourism. It aims to equip agents with the tools needed to be responsible travel ambassadors and help customers make the right choices.
Throughout April – designated Earth Month – Trafalgar has encouraged its travel agent partners to work towards a sustainable future via an action and awareness campaign that reflects the three pillars of its decade-old JoinTrafalgar programme: helping people and the communities it visits, preserving places and wildlife, and caring for the planet. Trafalgar has released weekly content aimed at inspiring agent partners with easy, actionable tips on how to live and travel more sustainably. The guide and content are available on the Trafalgar agents’ website.
The operator has banned single-use plastics (SUPs) from its offices worldwide and is on its way to making all trips SUP-free by 2022. It has also worked with agent partners to reforest 150 acres of devastated forest land in Northern California and Tanzania through its e-documentation solution, planting one tree for each guest who travels paper-free.
Trafalgar CEO Gavin Tollman said: “The creation of Earth Day in 1970 marked a shift in the global mentality from consumption to conservation. Now, almost five decades later, it’s more apparent than ever that to save the planet, urgent changes are needed. It’s 2019, it’s not optional and we need to lead from the front. We are always looking for ways to arm our agent partners with the tools to practise and promote responsible travel. The creation of this sustainability guide is an extension of our mission to enact meaningful change.”