Tourism Australia has announced the full details of its new Cultural Attractions of Australia initiative, a collective of premium, agent-bookable experiences that is the newest addition to the wider Signature Experiences of Australia programme.
This industry-led collective of iconic Australian arts and cultural attractions have joined forces to present the best of Australia’s cultural offering to the world. The collective includes Adelaide Oval, Arts Centre Melbourne, Australian War Memorial, Australian Parliament House, Fremantle Prison, Melbourne Cricket Ground, Mona (Museum of Old and New Art), National Anzac Centre, National Gallery of Australia, National Gallery of Victoria, Opera Australia, Port Arthur Historic Site, Qantas Founders Museum, Sovereign Hill, Sydney Opera House and WA Maritime Museum.
Jennifer Ganske, chair of Cultural Attractions of Australia, said: “Cultural Attractions of Australia is the only organisation of its kind operating at a national level and is a unique model on the global stage. The experiences launched today by the members of Cultural Attractions of Australia are astounding in the quality, inventiveness and insight they offer into Australian life and culture. It is with great pleasure that we launch our experiences that invite travellers to dive deep and expect the unexpected.”
The 22 experiences are diverse and range in price from $140 to $50,000 per person. Now available for booking, they include a personalised tour of Canberra’s Australian War Museum; behind-the-scenes access to the artistic heritage of the Fremantle Prison’s convict etchings and art; a dining experience at the Sydney Opera House with private recital; an evening of art, music and gastronomy at Melbourne’s National Gallery of Victoria; and a tour of the Adelaide Oval, among many other experiences.
Tourism Australia managing director John O’Sullivan said: “I commend Cultural Attractions of Australia for facilitating such unprecedented access to our artistic and cultural heritage for travellers. We acknowledge that cultural tourism is a growing market in Australia and we welcome Cultural Attractions of Australia as one of our Signature Experiences segments. These segments have been developed to package and promote outstanding Australian tourism experiences that offer diversity, transformation and engagement within a variety of niche and special interest areas.”