//Thomas Cook unveils new brand Cook’s Club

Thomas Cook unveils new brand Cook’s Club

Thomas Cook unveils its latest hotel brand in Crete

Thomas Cook has unveiled its latest hotel brand, Cook’s Club, attracting a new audience to package holidays.

The first Cook’s Club opening will be in Crete on June 1 and aims to build on the success of boutique lifestyle hotel
Casa Cook, at a price point that is targeted to attract an even wider audience.

Cook’s Club Crete will be a 148-room fully refurbished hotel in Hersonissos on the island’s north coast. The hotel is designed around a “new generation of traveller”, with well-designed, simple rooms reflecting the way accommodation and dining out across major cities has been transformed with a more casual experience while maintaining quality.

The company says that the new hotel brand will continue what Casa Cook started, helping to broaden the company’s appeal and supporting Thomas Cook’s commitment to transforming the traditional package holiday. It is aiming to have between ten and 15 Cook’s Club hotels by next summer.

The Crete hotel has two swimming pools surrounded by a casual dining space called Cantina and Cooks Bar. Cantina will have an extensive menu ranging from healthy vegan treats to local dishes, including moussaka and gyros.