//ABTA partners with blogger to bust package holiday myths

ABTA partners with blogger to bust package holiday myths

The partnership challenges common misconceptions and highlights what a package holiday really entails

As part of our work to support consumer confidence and encourage people to book with an ABTA member, ABTA partnered with leading travel blogger Emily Luxton (emilyluxton.co.uk) in August to challenge some of the misconceptions about package holidays. The aim is to get the messages across that package holidays offer the best form of protection, and that any type of holiday can be a package: it’s not what you book or where you go, but how you book it.

Emily’s blog highlights six myths about package holidays, with the aim of informing younger travellers (aged 35 and under), who may not have previously taken a package holiday, what a package holiday actually is and that they aren’t always what people might expect. Within her myth-busting blog she points out:

  • Package holidays now come in many different forms and aren’t always what you might expect.
  • A package holiday can be tailor-made to your requirements – it’s not what you do or where you go that makes it a package, but rather how it is booked.
  • ABTA members offer a diverse range of package holidays – there’s something to suit most preferences.
  • Booking with a travel professional helps with finding unique and original trips, as travel professionals know the destination, hotels, accessibility, facilities and so on inside out, which can provide a level of personalisation and knowledge you wouldn’t get by booking independently.
  • There are a number of channels to book with a travel professional, including booking online and over the phone, as well as going in store.
  • Booking a package holiday provides the best form of protection.