ABTA’s Make Holidays Greener 2019 has launched with a ‘Reduce, Reuse, Recycle’ theme.
MHG, which is run by The Travel Association, in partnership with Travelife for Accommodation, encourages holidaymakers and the industry to create better places for locals to live in and better places for holidaymakers to visit.
Following MHG 2018’s ‘Say no to plastic’ theme, ‘Reduce, Reuse, Recycle’ will continue to address the issue of plastics but also focus on the broader topic of waste management, including food waste.
ABTA is encouraging travel companies to use this infographic as a way to help customers have a more positive social and environmental impact when they are on holiday.
The infographic can be used as a poster in store or in resort, shared on social media or via travel companies’ websites.
The campaign, which runs from today until the end of September, also provides holidaymakers with the opportunity to make a pledge to help make their holiday more sustainable.
There are 15 pledges available, which cover all aspects of a holiday – from buying local goods to using local transport. There is also a new ‘Go meat free’ pledge – which reflects the increasing demand for meat-free options. Holidaymakers can make a pledge via makeholidaysgreener.org.uk and share what they’re doing on social media using #MHG19.
Travel companies can get involved in a number of ways, from looking at recycling in destination, reducing food waste by working with suppliers, finding credible alternatives for single-use plastics or inviting customers in resort to help take part in green initiatives, such as beach clean-ups.
ABTA and Travelife for Accommodation will be supporting the industry throughout the campaign, offering advice and guidance.
A campaign support pack is available and includes tips on how to engage customers, suggested social media activity and example case studies for inspiration. Travel companies who haven’t received it can contact firstname.lastname@example.org to sign up and request one.
Nikki White, ABTA’s director of destinations and sustainability, said: “This year’s campaign theme ‘Reduce, Reuse, Recycle’ highlights how holidaymakers and travel companies can each play their part in reducing their environmental impact.
“Whether it’s lending out holiday guides or inflatables to others at the end of a trip or carrying reusable water bottles and bags, there are a number of ways holidaymakers can make a real difference and our campaign provides the guidance they need to help their chosen destination continue to be enjoyed by future generations.
“Travel companies are also encouraged to make their customers aware of the campaign and may even consider creating their own activity, such as organising a clean-up operation for staff and customers to keep beaches, parks or neighbourhoods clean.”
The pledges are:
- Reduce, reuse and recycle
- Organise a holiday clean up
- Look for the Travelife logo – stay at a hotel that demonstrates care for the environment and its staff
- Respect animals
- Eat local produce and buy local goods
- Go meat free
- Protect biodiversity
- Respect local customs and talk to locals in their languages
- Protect children – support local community projects and refrain from giving money to begging children or visiting orphanages
- Use local transport
- Switch off electrical devices in your accommodation when you’re not using them
- Reduce or offset your journey footprint
- Save water – reuse towels and take shorter showers
- Tell the world – tell the world about your positive holiday experiences
- Free choice – the chance to organise or suggest an activity specific to your holiday