‘Reduce, Reuse, Recycle’ summer initiative continues ABTA’s commitment to Make Holidays Greener.
The theme of this year’s Make Holidays Greener (MHG) initiative, the annual summer campaign led by ABTA in partnership with Travelife for Accommodation, is “Reduce, Reuse, Recycle”.
The theme was chosen as a follow-up to MHG 2018’s “Say No to Plastic” initiative. This year’s campaign will continue to address the use of plastic but it will also focus on managing waste, including food waste, from a broader perspective.
The 2019 campaign also reflects growing consumer awareness of, and industry action on, sustainability issues. ABTA’s latest research shows that more than a third (36 per cent) of people would now choose one travel provider over another if it had a better environmental/sustainable record. This compares with a fifth of people saying the same thing in 2011.
This year’s campaign will launch on June 5, World Environment Day, and will run until the end of September.
ABTA and Travelife for Accommodation will be supporting the industry in the lead up to the launch and during the campaign, offering advice and guidance. A campaign support pack has been developed and shared with travel agents, tour operators, destinations and accommodations to help them participate. It includes advice on how to engage customers, as well as suggested social media activity and example case studies for inspiration. Travel companies can contact firstname.lastname@example.org to sign up and request a support pack.
ABTA also recently launched new guidance on plastic, as part of a wider approach to waste management, to support travel businesses in taking a long-term strategic approach to their use of the material.
Sustainability is essential for the industry’s long-term viability, and waste management is one of the main environmental issues alongside savings in carbon and water. ABTA members and destinations have been working on areas such as recycling in destination, managing waste in the supply chain, cutting food waste and finding credible alternatives to plastics as part of their sustainability strategy.
Nikki White, ABTA director of destinations and sustainability, says: “By testing out new initiatives and sharing best practice according to what has worked, businesses can move towards achieving ‘the circular economy’ – one in which resources would be in use for as long as possible to minimise waste or pollution.”
ABTA’s sustainability programme, “Better Places”, supports its members in adopting the sustainability policy that works for them. The Travelife for Accommodation sustainability certification scheme also works with more than 1,500 hotels around the world to help them improve their social, economic and environmental impacts.