Discover The Palm Beaches (DTPB), the tourism marketing organisation for Palm Beach County, announced record-breaking visitation numbers for 2018.
DTPB’s year-end hotel performance data shows 8.02 million visitors came to The Palm Beaches from January to December, which increased 1.7 per cent over 2017.
It marked ten years in a row of visitation growth to the destination. The visitation generated a record-high $7.4 billion in economic impact to the area, supporting more than 70,000 jobs in Palm Beach County.
International visitors increased by half a percent to 749,000, with notable growth from the UK (growing 9 per cent to 39,000 visitors).
Jorge Pesquera, president and CEO for DTPB, said: “It’s clear that tourism’s continued growth speaks volumes about Palm Beach County’s core strengths and traditions in the hospitality arena, but rest assured that the best is yet to come. We’re thrilled to see ten consecutive years of increasing visitation – and thankful that our community engagement with tourism partners and the resources provided by the county have helped us reach new heights.
“As we promote this exceptional destination to a global audience, we will continue to deliver results and lasting prosperity. We are now able to entice decision makers to invest boldly in new hotels, attractions and activities that put people to work and enhance our quality of life.”