//WTM 2018 event highlights: Day One

WTM 2018 event highlights: Day One

Our round-up of some of the noteworthy conference events at WTM London this year.

Global

Keynote: Instagram and Travel
Join Neasa Bannon, Instagram’s travel lead for EMEA, to hear how the platform passed the magic billion users threshold in June. What is behind its popularity, how are the best travel influencers and brands using it and how can travel marketeers get involved? Monday 10.45-11.25, WTM Global Stage – AS1350

100 Years of Suffragettes: International Perspectives for the Travel Industry
Eliza Reid, the first lady of Iceland, joins a panel of influential women to mark the 100th anniversary of British women gaining the right to vote. The session will discuss progress made, as well as the international women’s movement, including sexual harassment and the #MeToo movement. Monday 12.30-13.30, Europe Inspiration Zone – EU80

How to Get Billions of Video Views
A handful of video content creators represent a huge proportion of the billions of views on Facebook. How have they gained such a strong presence, what are their plans in travel and tourism, and how can advertisers in the sector work with them?Monday 11.35-12.15, WTM Global Stage – AS1350

How to Discover More Passion, Purpose and Happiness in Travel
The founder of G Adventures, Bruce Poon Tip, gives a keynote address at this year’s WTM. Having been at the forefront of responsible travel for 28 years, Poon Tip has led a company built around using the power of tourism to empower local communities, including the creation of the foundation Planeterra. Monday 14.00-14.45, WTM Global Stage – AS1350

Global Consumer Trends: Opportunities for the Travel Industry
Online services have given consumers more choice than ever – but there are signs of a backlash. People are seeking out human advice in an attempt to cut through the noise, giving brands a new opportunity. Monday 12.00-13.00, Press Conference Theatre – International Media Centre – ME580

Travel Leaders Speak – UK Travel Market: What to Expect in 2019
This panel discussion sees four senior UK travel leaders giving their view of what is currently driving the UK outbound and inbound travel markets. Speakers will be asked to outline the key factors that have affected their sectors in 2018 and how the year has traded. They will then discuss the outcomes expected for 2019. Monday 14.15-15.30, Europe Inspiration Zone – EU80

Social Contract: Expired
From the Arab Spring to Brexit, citizens across the world are increasingly standing up against the status quo, demanding a new social contract. With growing fear comes new opportunities. What is the role of travel and tourism to rebuild faith and continue to drive growth, integration and prosperity? Monday 14.15-15.15, Platinum Suite 3&4

The UK

Data for Destination Marketing
How should a destination seek to capture the attention of a traveller when competing against so many other enticing holiday choices? The solution lies in the insights available through data, and leveraging them to take the most effective marketing actions in each distribution channel. Here, you’ll learn how to filter out the noise and focus on the most important data points to ensure your marketing campaign’s success.
Monday 11.00-12.00, UKI & International Inspiration Zone – TA190

Europe

Coping With Success in Major Cities
Barcelona has led the way in addressing the challenges of overtourism as other cities begin to address the problem of success. In order to tease out the available strategies for coping with success, as well as managing greater numbers of domestic and international visitors, Martin Brackenbury will interview senior destination managers from key cities, looking at what management strategies are available, what works and what doesn’t. Monday 12.30-13.30, WTM Global Stage

Meet Johan Lundgren, the CEO of easyJet, and Hear About the Future of easyJet, and Aviation Markets
In an exclusive one-to-one, we sit down with the new easyJet boss. Bringing vast experience from a long career at TUI, we’ll explore his plans for one of Europe’s leading low-cost airlines. There’s been plenty of challenges on his agenda of late, with a summer of ATC and strike disruption, plus Brexit potentially looming around the corner. Don’t miss this session. Monday 16.00-17.00, Europe Inspiration Zone – EU80

Americas

How America Travels: Learn Where and Why Americans Are Travelling and Capture Your Share of the Demand
Eager to grow your business to American consumers? Join Zane Kerby, president and CEO of the American Society of Travel Advisors (ASTA), to learn how to connect with and sell to US-based travel advisors. Move beyond the geographical distance, break through the cultural differences and build bridges to better serve US travellers. Monday 11.00-11.44, Americas Inspiration Zone – LA360

How Caribbean Islands Can Work With Influencers, a Case Study With Antigua Barbuda
Join the Antigua and Barbuda Tourism Authority, Brighter Group and Traverse as they look back at the successful Love Antigua Barbuda ‘influencer’ conference, which took place in May. You’ll hear more about how the Caribbean islands can best connect with digital influencers and content creators. Monday 15.00-16.00, Americas Inspiration Zone – LA360

Destination Crisis Management – Plan, Prepare and Protect
Moderated by ABTA’s Victoria Bacon, a panel of destinations from the Americas will discuss how to prepare and manage a crisis – whether it is natural or manmade. You’ll learn about how they managed communications with the media throughout situations, and what was put in place so that it was business as usual. Monday 13.30-14.30, Americas Inspiration Zone – LA360

Africa

Business Taking Responsibility For Security, Health And Safety
At the very heart of the responsibility agenda is the security, health and safety of guests and visitors, and how this is taken care of. In unfamiliar places, even with domestic tourists, there are health and safety risks which travellers are unaccustomed to. How best can these be managed and reduced? Whose responsibility is it? The focus in this panel is on the role of businesses in ensuring all guests and visitors are covered. Monday 10.30-11.00, Middle East & Africa Inspiration Zone – AF190

RwandAir CEO Interview
RwandAir, an airline which is investing in fleet aircraft and adding to its network, is led by Yvonne Manzi Makolo, one of the few female CEOs in the industry. In an interview with John Strickland, director of JLS Consulting, she will outline her strategy to take RwandAir forward and so help the burgeoning Rwandan tourism industry. Monday 13.45-14.30, Middle East & Africa Inspiration Zone – AF190

West Africa Integrated Travel – Boundaries Unlocked, London 2018
This wide-ranging session includes a talk from tourism ministers from Ghana, Cape Verde and Mali, as well as panels and discussions on how to unlock the tourism potential in West Africa while tackling sustainability and safeguarding culture across the region.Monday 15.30-18.00, Middle East & Africa Inspiration Zone – AF190

Middle East

Creating Shared Value
Michael Porter, the Harvard academic who gave us cluster theory, has been pointing to the importance of businesses going beyond CSR and creating shared value – that is, initiating and growing employment and enterprise opportunities for neighbourhood communities. While the growth of the experience economy and an increasing interest in the local tourism industry has many advantages, four businesses show how creating shared value makes great economic sense. Monday 11.00-12.00, Middle East & Africa Inspiration Zone – AF190

Expo 2020 Showcases The Future of Sustainability – Water and Energy
As Dubai aims to create the most sustainable Expo in history for 2020, this session attempts to discover the incredible efforts being taken to leave a legacy of cutting-edge sustainability practices which will inspire generations to come. Monday 12.55-13.20, Middle East & Africa Inspiration Zone – AF190

Asia Pacific

How Chinese Demands and Innovations Change the Global Tourism Industry
Prof Dr Wolfgang Arlt discusses the trends and developments in Chinese outbound tourism, followed by company presentations and a panel on how Chinese demand and innovation will change the global tourism industry. Monday 11.00-12.00, Asia Inspiration Zone – AS1070

Tapping into China Outbound Market with Social
International travel spend from China has grown 10-fold in a decade, and social media has become of prime importance in planning travel. A panel of regional experts discuss the trends. Monday 14.00-14.45, Asia Inspiration Zone – AS1070