//MSC Cruises to enter luxury market

MSC Cruises to enter luxury market

First vessel, which will have 500 cabins, will launch in 2023, writes Sam Ballard.

MSC Cruises has announced that it is to launch four ultra-luxury cruise ships in a deal said to be worth around €2 billion.

The first vessel, which will have 500 cabins, will launch in 2023. The other ships will come into service at a rate of one a year.

Pierfrancesco Vago, MSC Cruises’ executive chairman, said: “It is off the back of the great success of our ship-within-a-xus to enter into the ultra-luxury segment, as a natural evolution of the MSC Yacht Club. These ships will be able to offer unique itineraries, thanks to their size, and the guest services will be taken to another level – including our personalised MSC Yacht Club butler service, available 24/7.”

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Mr Vago continued: “I am especially pleased to be able to further extend our partnership with Fincantieri through this new order. The award-winning Seaside and Seaside-Evo class have already been recognised as ground-breaking and innovative designs. We are now introducing another new class, which will establish
a new standard of ultra-luxury at sea, with ships that will showcase the quality and highest standards that are associated
with Made in Italy.”

Giuseppe Bono, CEO of Fincantieri, stated: “It is with pride that two great brands – an Italian one, and one with a strong Italian DNA – well-known all over the world, today announce an important construction programme.

Fincantieri can count on 53 cruise ships in its order book, confirming its position as absolute market leader.”

MSC currently has 14 ships on order with Fincantieri.

ABTA Magazine – November 2018

The November 2018 issue of ABTA Magazine is the fourth created by Waterfront Publishing.

With an exciting new look, feel and ethos, the magazine has a renewed focus on industry news. In this issue, Nicky Holford looks at the 2019 ski season; James Litston visits the Great Barrier Reef; Anthony Pearce heads to Hokkaido, Japan; plus, there’s an exclusive interview with G Adventures founder Bruce Poon Tip. Click on the cover to read the magazine in full or subscribe here.