ABTA reveals new trend at Travel Convention in Seville
UK holidaymakers are investing in longer overseas breaks as well as an overall bid towards cost-consciousness, according to ABTA’s Holiday Habits Report.
According to the data, more people took a foreign holiday longer in duration than seven nights in the year ending August 2018 than 2017. The number hit 1.0 per person in 2018, up from 0.9 in 2017 and 0.7 in 2016.
British tourists have also become more aware of the cost of the weaker pound – with value for money now a priority for 60% of people booking a holiday. The average amount spent on a holiday is down £24, to £562.
Overall, 60% of Britons took a foreign holiday in the year leading to August 2018 – up from 57% the previous year.
In terms of passenger numbers for package holidays, Turkey saw a rise of 65% and Bulgaria 21%. Greece increased by 10%.
The data also highlighted a fall in the number of UK holidays taken, from 2.1 per person in 2017 to 1.8 in 2018. The fall was blamed on the hot summer and World Cup.
Mark Tanzer, ABTA chief executive said: “Despite pressures on household incomes, Britons are clearly wedded to their holidays, with travel a spending priority. Holidaymakers are becoming increasingly cost-conscious, seeking value for money and budgeting more wisely in their holiday choices.
“We’re at a unique juncture in the UK’s history as the nation counts down to leaving the EU, so naturally more people’s thoughts turn to what Brexit means for travel. People understandably have questions and concerns about what impact Brexit may have on the cost of travel but it is very encouraging that Europe tops the bill as the place they wish to visit next year, and holiday bookings more widely are looking positive for the year ahead.”