Brian Young, G Adventures, says agents should embrace group travel ahead of ABTA event.
“Group travel is a fantastic new revenue opportunity for agents,” Brian Young, managing director for EMEA at G Adventures, has said ahead of ABTA’s second annual Group Travel and Escorted Tours Conference.
The event, which takes place on September 26, focuses on how to market, sell and deliver holidays and tours of all sizes. This year the conference brings together tour operators, travel agents, GTOs and the wider travel industry.
There are huge opportunities to sell group travel, and delegates will learn about product trends and the growing demand for experiential and adventure travel, themed and cultural tours, immersive experiences and more.
Young said: “Group travel and adventure group travel in particular is a high touchpoint product, which requires the knowledge and expertise of agents to be able to connect travellers to the right tours and experiences.”
He added: “The solo travel market is booming, and group travel presents a fantastic opportunity for independent travellers to visit destinations and meet new people while having the added bonus of a group.
The event will decode the latest legislation that affects the group travel and touring market, including the Package Travel Regulations, GDPR, accessibility, coach access, driving hours, tour guiding regulation and more.
Speakers at the event include Young; Wendy Wu, founder, Wendy Wu Tours; Giles Hawke, chief executive, Cosmos; Wendy Hartley-Scarff, CEO of the Association of Group Travel Organisers (AGTO); Miles Morgan, managing director, Miles Morgan Travel; Andy Squirrell, managing director, Titan Travel; and speakers from Exodus.
ABTA Magazine is the official media partner of the Group Travel and Escorted Tours Conference. A limited number of complimentary places are available for agents. Email firstname.lastname@example.org for details