The two bodies agree on new criteria for consistent standards for star rated hotels and self-catering accommodation
VisitEngland and the AA have agreed updated common standards and criteria for hotels and self-catering accommodation in the UK.
The revised guidelines aim to ensure that an official star-rated property will mean consistent standards for accommodation businesses in the UK.
VisitEngland director, Andrew Stokes said: “We know that people value quality and guaranteeing that a star rating in Inverness or Swansea brings with it the same benefits as one in Cornwall or Belfast will encourage visitors to further explore the accommodation on offer.”
The changes enable businesses to be more flexible in the facilities they provide, allowing them to tailor their property to the type of guest they attract, highlighting its features.
The new standards replace those established by the national tourist boards of Great Britain and Northern Ireland and the AA across the UK in 2006, which were previously updated in 2012.