Exhibition follows British Airways’ first non-stop flight to Nashville on May 4, writes Anthony Pearce.
The Tennessee tourist board will host an “immersive multi-sensory” exhibition for commuters at Waterloo station beginning next week.
The exhibition follows British Airways’ introduction of its five-days-per-week nonstop service from London Heathrow to Nashville, and news that the state ranks number one for international travel growth in the US.
An opening event, featuring Nashville recording artist Gill Landry, formerly of Old Crow Medicine Show will take place at the exhibit on Monday, June 4 from 2pm.
The state, found in the Southeastern US, is the birthplace of seven different forms of popular music and is said to have more musicians per capita than any other place in the world.
Tennessee is also home to music attractions including Beale Street, Bijou Theatre, Bluebird Cafe, Blues Hall of Fame, Country Music Hall of Fame and Museum, Graceland, Grand Ole Opry, Sun Studio, Ryman Auditorium and Tennessee Theatre.
Live music concerts will be held at the exhibit weekdays, featuring music curated by the UK Americana Music Association, followed by a Jack Daniel’s Happy Hour from 4 to 6pm.
“The UK is home to the world’s greatest travellers, many of whom have been coming to Tennessee for years to experience The Soundtrack of America and enjoy our southern hospitality, great cities, rich history and beautiful outdoors,” said Kevin Triplett, Commissioner of the Tennessee Department of Tourist Development. “The new nonstop service aboard British Airways makes reaching Tennessee easier than ever, and we look forward to welcoming even more of our friends from across the Atlantic in the years to come.”
‘The Sights & Sounds of Tennessee’ exhibit is a joint effort led by the Tennessee Department of Tourist Development, working in partnership with BrandUSA, the Nashville Convention & Visitors Corp, Memphis Convention & Visitors Bureau and Knoxville Convention & Visitors Bureau, to formerly introduce Tennessee to Londoners through an interactive sight and sound experience in London’s Waterloo Station.